Simfund Canada combines the wealth of Investor Economics fund industry databases with the technological and analytical prowess of Strategic Insight's nearly three decade-long history of the Simfund solution. Simfund Canada is a highly interactive web-based decision support and market analysis tool that empowers its users to quickly construct fund industry analyses and pinpoint emerging trends in the Canadian funds industry. View Factsheet

Key Features

• Trusted Investor Economics data enhanced by global research and local market expertise
• Quality data from Investor Economics enhanced by the Simfund user interface integrates seamlessly into existing workflow
• An "all in one database,” including a broad-based investment fund universe (ETFs, funds of funds)
• Exclusive access to Investor Economics proprietary databases, including the multiseries and fee/expense ratio database
• Provides historic perspective with monthly industry asset and flow data back to 1990; as well as investment return ratings and top holdings information
• Asset categorization including the CIFSC and Investor Economics asset classifications

Benefits

• Empowers user to conduct in-depth analysis via a self-service model
• High-touch support and service from experts on the ground, including analytical and client services teams
• Ability to share compiled analytical views with internal audiences and Investor Economics internal experts
• Increases productivity and problem-solving with the ability to create custom reports by funds, flows, fund size, fund series

Value to Senior Management

• Fosters a deeper understanding of industry developments and emerging trends; provides the forum for monitoring success of product ideas and competitive analysis
• Improves analyst productivity and effectiveness by delivering critical information in a single data source

Value to Product Development

• Ability to run extensive reports and cross-tab data saves time
• Full access to Investor Economics analytical team to spot trends and formulate projections

Value to Sales & Marketing

• Fast and accurate insight into the Canadian market
• Establish strong connection to leading customers and prospects